Essays, Research & Terroir

The London Matcha Journal

Investigating the botany, neuroscience, history, and modern cafe culture surrounding Japan's most revered green tea.

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Quality & Authentication • 6 min read

Ceremonial Grade vs Culinary Grade: Exposing the Supermarket Matcha Myth

In the UK, the word "ceremonial" is unregulated by trading standards. Here is how mass retailers repackage cheap baking dust as luxury tea, and how to verify authenticity at home.

Read Essay → 22 Sep 2026